AUSTIN (Oct. 15, 2025) – Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – is expanding its Texas footprint. 

In November, Planet Fitness Austin (Lake Creek) is expected to open at 13729 N Hwy. 183, Unit 1200, Austin, TX 78750, in the Lake Creek Festival shopping center. The 21,000-square-foot facility will be Planet Fitness’ first Austin club with an expanded Strength Zone (featuring half racks, free weights, and plate-loaded machines) and dedicated turf training area. 

It also will feature state-of-the-art cardio equipment, a cross-training area with kettlebells, TRX suspension bands and battle ropes; numerous flat screen televisions, a Black Card Spa® for PF Black Card® members, free fitness training included in all memberships and additional amenities. 

Online pre-registration is now available at www.planetfitness.com/gyms/austin-lake-creek-tx, with introductory specials available until the club officially opens.  Austin (Lake Creek) members can join with no commitment for $1 down for either: 

●       the Classic Card membership at $15/month (once the club opens), which includes unlimited access to your home club, OR

●       the PF Black Card® membership at $24.99/month (once the club opens), which includes the ability to bring a guest every day at no additional charge, access to all 2,700+ Planet Fitness locations in all 50 states and access to the Black Card Spa®, among other benefits.

“Planet Fitness at Austin (Lake Creek) is designed to elevate the workout experience for all fitness levels,” said CJ Bouchard, CEO of Excel Fitness, one of the largest franchisees of Planet Fitness. “We look forward to bringing our high-value and Judgement Free experience to the Lake Creek community, and are especially thrilled to invest in the Austin market, where our franchise group is headquartered.” 

The new club will be Excel’s third location in Northwest Austin, joining Leander and Cedar Park. With a Manor location expected to open by year end, Excel will own and operate 14 clubs in Austin and a total of 81 in Texas. 

For more details about Planet Fitness Austin (Lake Creek), visit www.planetfitness.com/gyms/austin-lake-creek-tx. For more information about Planet Fitness overall, visit www.PlanetFitness.com or follow on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness) and TikTok (www.tiktok.com/@planetfitness). 

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2025, Planet Fitness had approximately 20.8 million members and 2,762 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.

About Excel Fitness
Excel Fitness is a leading Planet Fitness franchise group based in Austin with 160+ locations across Texas, Oklahoma, Arkansas, Missouri, North Carolina, Virginia, Tennessee, Georgia and Utah. An Olympus Capital Partners portfolio company, Excel Fitness has built a team culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. The team is passionate about building communities through fitness and supporting its local markets through employment and memberships opportunities that positively impact lives. For more information, visit www.excelfitness.com.

About Olympus Partners
Founded in 1988, Olympus Partners is a private equity firm focused on providing equity capital for middle market management buyouts and for companies needing capital for expansion. Olympus is an active, long-term investor across a broad range of industries including business services, consumer products, healthcare services, financial services, industrial services, and manufacturing. Olympus manages more than $8.5 billion mainly on behalf of corporate pension funds, endowment funds and state-sponsored retirement programs.